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DESIGN, CREATE, THRILL
1120907-000-0001
New
The Power of Graphic Design to Spark Emotions
Sara Caldas
This book presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee ...
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Publishing date: 2019
Language: English
Binding: Softcover
Size : 19,30 x 25,00 cm.
Pages: 184
ISBN/EAN: 9788417656027
This book presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotionally attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.
Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to the Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her final project has been awarded the Silver Category at the 3rd ELISAVA Professional Edition Awards’15. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. This wide set of influences sparked her interest around the theme of Emotional Design. She currently works as a UX/UI designer.
