THE JEWELLERY ENTREPRENEUR'S GUIDE

A guide for aspiring jewellery designers and entrepreneurs covering branding, production, marketing and more, with expert insights and real-life examples to help build a sustainable and successful jewellery brand. This book is written by an experienced jewellery professional, the author of Sustainable Jewellery, published in 2022. Here the author goes beyond design techniques to address the essential business knowledge often missing from many emerging brands. Drawing from his own entrepreneurial journey, the author offers a rare behind-the-scenes look at the challenges and triumphs of building a jewelry brand from scratch. You'll explore the full spectrum of topics necessary for success, from understanding the jewellery industry and trends to navigating business logistics like production, sales and marketing. With practical advice on building your brand identity, understanding the market and developing a collection, the book covers every critical element of starting a business. Chapters explore branding, communication strategies and the intricacies of creating a business plan, ensuring you're well-prepared. The book is enriched by interviews with industry experts, case studies and real-life examples, offering invaluable insight and inspiration.

Born in Barcelona, Jose Luis Fettolini is a jewellery designer, creative director and author. He currently combines his work as a jewellery designer with teaching and consulting services for companies, brands, jewellers, organisations and schools.