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WHAT IMAGES REALLY TELL US
1121101-000-0001
New
Visual Rethoric in Art, Graphic Design and Advertisement
Massimo Mariani
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? This publication is a complete account which ...
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Publishing date: 2019
Language: English
Binding: Softcover
Size : 17,10 x 24,60 cm.
Pages: 269
ISBN/EAN: 9788417656041
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? This publication is a complete account which analyses the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, this book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and through examples of how they have been used, the reader will learn how to use and master the language of images.
