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WRAP IT UP

1180065-000-0001

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Creative Structural Packaging Design
Wang Shaoqiang

Packaging prepares goods for sale and use. To attrack consumers at first sight, a striking influential packaging is indispensable. This book presents creative and innovative packaging ...
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Publishing date: 2021
Language: English
Binding: Hardcover
Size : 19,00 x 23,50 cm.
Pages: 320
ISBN/EAN: 9788417656317

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42,75 €

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Packaging prepares goods for sale and use. To attrack consumers at first sight, a striking influential packaging is indispensable. This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives, such as structure, materials, and visual design. It feautres a variety of classic and new packaging materials, and provides an overview on the application of these materials and packaging. With extra die-cut patterns included at the end of the book, it also offers readers hands-on experiences of wrapping.
Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology. Specialising in art creation, editing and publishing books about design and lifestyle, he is the founder and the chief editor of the magazine Design 360° and Asia Pacific Design. He has been invited to lecture at various universities and design schools and is a jury panel member of the most prestigious art and design award in China.